Of all the new age integration of Social Media techniques into the online marketing mix, many have conjured their own innovative ideas on how to get the best results. Although, not all of them are guaranteed to work.
The constantly changing SEO techniques with the widely growing demand for it have lead to the birth of many concepts and beliefs about how SEO is conducted. The periodical changing of search algorithms of major search engine sites have lead to new SEO and social media concepts at the same time debunking previously used methods. With the recent update of Google’s new search ranking algorithm many previous SEO techniques had to be abandoned.
Saying Social Media replaced SEO is another common online marketing misconception. Very widespread too, so much that people have started believing it. This one also makes it to our list of 5 common SEO Errors, here are the rest:
1. The search engines can be cheated.
Search engines are getting smarter as we speak. So are the constantly changing SEO techniques. Whatever attempts you do to trick your way to top ranks will definitely be discovered and the only consequence of that is your site getting delisted.
2. Social media has nothing to do with SEO
On the contrary, Social Media has a lot to do with SEO. Social Media sites help immensely in increasing page rankings. It is the most common place for your page/brand/service to get viral. Creating a Social Media presence is highly recommended, this will help you almost immediately and more so in the long run.
3. Social Media replaced SEO
This is absolutely false. It is one of those concepts that is almost believable, but even with a little sense you’d see the fallacy. No matter how widespread and contagious Social Media may get, there will always be search engines and people will keep using it to look for things. SEO is there for the long run.
4. All SEO needs is Link Building
Link building is one of the first steps in achieving quality SEO results, but relying on it solely won’t get you much visits. Quality Link Building is a strategy that does not come easy to many. If you get it right, you’d probably have a stable source of traffic but it can’t be guaranteed. This has to be a constant process than a onetime event.
5. Higher the Keyword Density Better the Ranking
This has got to be the top listed item of the common online marketing misconceptions. Overdosing your article with keywords is seen equal to spamming. Moreover, the search engines nowadays are too strict in their ranking methods. They ruthlessly discredit a keyword filled page. Once your page/site has been blacklisted by a search engine, it is almost impossible to get back its proper status.
Search engines are getting smarter as we speak. So are the constantly changing SEO techniques. Whatever attempts you do to trick your way to top ranks will definitely be discovered and the only consequence of that is your site getting delisted.
2. Social media has nothing to do with SEO
On the contrary, Social Media has a lot to do with SEO. Social Media sites help immensely in increasing page rankings. It is the most common place for your page/brand/service to get viral. Creating a Social Media presence is highly recommended, this will help you almost immediately and more so in the long run.
3. Social Media replaced SEO
This is absolutely false. It is one of those concepts that is almost believable, but even with a little sense you’d see the fallacy. No matter how widespread and contagious Social Media may get, there will always be search engines and people will keep using it to look for things. SEO is there for the long run.
4. All SEO needs is Link Building
Link building is one of the first steps in achieving quality SEO results, but relying on it solely won’t get you much visits. Quality Link Building is a strategy that does not come easy to many. If you get it right, you’d probably have a stable source of traffic but it can’t be guaranteed. This has to be a constant process than a onetime event.
5. Higher the Keyword Density Better the Ranking
This has got to be the top listed item of the common online marketing misconceptions. Overdosing your article with keywords is seen equal to spamming. Moreover, the search engines nowadays are too strict in their ranking methods. They ruthlessly discredit a keyword filled page. Once your page/site has been blacklisted by a search engine, it is almost impossible to get back its proper status.
We all are aware of the recent phenomena of Google Panda and its drastic effects on SEO. The sudden changes in page ranking standards have disturbed the market of multiple sites. Many previously viable Social Media and Search Engine Optimization practices had to be unceremoniously discarded and new standards had to be brought in. only constant vigilance and the attitude of remain up to date can help you stay ahead in game amidst all the constantly changing SEO techniques.
